How has 2010 been for you? Has your company grown, stayed static or reduced? Whatever the results, now is the time to plan your marketing strategies for 2011. Along with the plan, you need the where-with-all to be able to implement your ideas to reach the profitability goals you are setting for 2011.
What was the Return On Investement (ROI) you got from your efforts and investment in 2010? Do you want more of the same business? or maybe less business and more profit?
Measure the success of your last campaigns and see which gave the best ROI. Find a strategy that works and do more of it. Maybe choose a new strategy and replace one that didnt work so well.
When times appear hard, it is easy to think you can save money by cutting back on marketing… As Henry Ford said
“Anyone who stops marketing to save money is like a person who stops the clock to save time.”
It is even more important now to increase the marketing of your business. Remember to focus on the best ROI strategies. Not all marketing strategies need big £££ investments – seek ways to market with less – Suggested read – Guerrilla Marketing by Jay Conrad Levinson
