Sometimes your biggest deal is 1 Courtesy Call away

Recently, one of my clients successfully concluded their biggest deal – around £15 million.  Would that seem a reasonably large deal to you?  …and for the record, there is a tidy profit margin in there too.

This came about through a simple courtesy call following an enquiry from a marketing offer.  The prospect was blown away that my client bothered to call to find out more about them and their needs rather than just wait for an order… or not!

My client won the deal over some stiff competition from bigger companies that offered a cheaper deal…. but nowhere near as good value.

It goes to show that, sometimes, making a personal and professional phone call can make the difference between losing and WINNING!

As Jeffrey Gitomer (Sales guru) says: Serve first, Sell second.

Which prospects could you call and serve today?

About Alex Petty

Blogger, runner, mentor
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.