What is your purpose?

Why are you running your business – who are you doing it for?

If your purpose is all about making money out of people, you may never realise the full potential of your business opportunity.

People don’t like to be sold to, but they love to buy; so says Jeffrey Gitomer.   To get your message across to potential customers, you need to help them understand what your purpose is.  That message needs to have integrity to be in line with their values.  People like to buy from people they view as being like them.

It can take a while to develop and you may take ages to fully understand what your purpose in business is all about – when you do, enlightenment will follow.

  • Disney understand what their customers want… Their purpose is to make people happy; no more, no less than that.
  • Sony had the purpose of changing the world’s perception of Made in Japan as being something good rather then something shoddy.
  • Apple Corporation’s Why appeals to those people with the same values as theirs “Everything we do, We believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly.  We just happen to make great computers. Want to buy one?”

When you understand your Why? …..  your Purpose, Vision, Values and Mission become a lot easier to define.  This way you will attract the customers that best suit you.

To find out how you can develop your ‘Why’ call me on 07766 080770 or email alex@alexpetty.biz

About alexpettybiz

We educate and inspire business owners to realise the potential in themselves and their business. The way we do it is to help make businesses easier to run, more profitable and more fun. We believe in coaching at every opportunity to help business owners succeed. What can we do for you?
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