When you are looking to buy something, where do you get your advice about the product or service before you part with your hard earned cash?
In the good old days you would listen to family and friends. Now you can obtain testimonial information from places such as Trip Advisor or the ratings on Amazon, as well as a plethora of other rating systems.
So what are you doing to help your customers to decide to buy from your business? One of the quickest ways to help a purchaser feel comfortable buying from you is listing all the testimonials about your business.
One of the easiest ways to get a testimonial is to ask for one. I would suggest that you use a systemised approach such as a customer questionnaire – this way you can give a rating on how happy people are with your offering.
The sort of questions that may be useful:
- How would they rate the value of the product or service?
- What is it about what you do that they like?
- You could also ask specific questions to get quantifiable statistics – such as 8 out of 10 cats…
Other ways you could use testimonials or request them is on Linkedin or have them clearly visible on your website. If it’s suitable for your business then belonging to something like Checkatrade could be useful or finally you could ask for a video testimonial and place it on Youtube.
Remember to place your testimonials in your marketing materials, such as brochures and flyers.
Think of who you could ask for a testimonial, define your questions, response times you want and ask them today.
To find out more about defining your testimonial strategy, call me on 07766 080770 or email firstname.lastname@example.org