You are at a networking event and now it’s your turn to stand up and let everyone know about you, your business and how they should buy from you and refer you to everyone they know. And what do you say?
Do you find that your minute goes by too quickly and you have only said your name and the name of your business and some lame explanation of what you do?
Typically it’s because you didn’t prepare. I have heard some brilliant 1 minutes in between the usual suspects that tend to get ignored.
To make sure you get your message across think of what you are actually selling. I mean, what you want to get across in your one minute. Do you want the audience to buy something from you now, buy something later, tell their acquaintances about you – or maybe someone specific you want to meet? Or maybe just to meet someone after the meeting for a 1 2 1 – face to face chat.
I have found it better to concentrate on fewer networking events and focus on the people there. Making the time to meet face to face out of the meeting gives you a chance to find out what they do in more detail.
When you know more details about someone and their business, you can refer them to your contacts.
It’s good to have a community of business people you know well and are happy to recommend… And guess what? When you take time to find out about people, they will want to know more about you and how you can help build their referrals community.
So, if you want people to listen to you, prepare your 1 minute and be clear on what you want the audience to buy from you. Talk about your ‘Why’ to make people listen and want to meet up with you.
Remember, every interaction is a sale. Either they buy what you are offering or you buy the fact that they are not going to refer or purchase from you.
If you want to work on your sales presentations, call me on 07766 080770 or email email@example.com