Marketing doesn’t have to be complicated

When talking with business owners, I often hear that the only thing they need to turn their business into a great profitable company is to implement marketing.

I feel that there is sometimes too much focus on marketing as this ‘holy grail’ that is almost unobtainable.

There are many great books, such as ‘All Marketer are liars, by Seth Godin’ and these show how straight-forward it can be.

So why is it that some people say it’s so hard?  Maybe it’s because it’s easier to develop ‘brilliant’ ideas on how to market, rather than just follow the basics and DO the marketing.

Effective marketing should be seen as an investment rather than a cost, every £1 spent needs to bring in multiple £1s.

So, how much do you need to invest? How long is a piece of string?

Henry Ford once said, he knew half of every dollar he spent on advertising was wasted. He just didn’t know which half.  I don’t think it’s quite as black and white as that; all marketing that is seen by prospects has value; it depends if your project wants what you offer and is it the right time.

Some of the most cost effective marketing has been developed at a very small cost, one large sports gear manufacturer paid students with tickets to a football game, just for spray painting a penalty area and the word “Company Name FUTBOL” onto kerbside drains.  A small outlay for great PR coverage that created a massive buzz & helped sales raise massively.

It is worth looking at all sorts of ways to market your offering.  So, what strategies are you using to market your business?

Here are some low cost ideas…

Phone – mail – phone, regular email newsletter & offers, social media, networking.

These all give great returns when done right.  One key part of the whole process is to make relationships with your prospects and clients.

To find out how to create a productive marketing strategy and how to put your business into the selling stage, email

About Alex Petty

Blogger, runner, mentor
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