Chapter 1 Destination – choose your own way
This is part of the ‘How to’ coaching series. An ongoing series of activities to make your business successful. Follow it step by step and see positive results as you develop a robust business model set on a solid foundation.
7 – I have a documented Vision for the business
The key to any journey is knowing where you’re headed and knowing when you’ve arrived. A clear Vison statement gives your business direction. It focusses on the future of the business and gives it purpose.
Successful companies invest significant effort in understanding and stating their vision.
Your vision needs to be in-line with your values and ethics. A well-crafted vision will help you and your team understand where, and what, the business stands for. A strong vision will also help your customers know what your business is about.
To lock in the vision, publish it, especially to all the team. Make it part of your marketing message. Your website is a good place to share it too.
The ‘How to’ bit:
Creating your vision starts with the business owner. To enrol and inspire your team, get them involved in the process too.
A good way to develop the shared vision, is to have a team ‘brainstorming’ session. Make it fun and ensure everyone participates.
Share the vision via your prospects and clients.
Your Vision should include: the aspirations of the company, solutions to problems for the greater good, and also cover the ‘who’ and ‘what’ you are looking to inspire change within.
For example: Boeing in the 50s: Become the dominant player in commercial aircraft and bring the world into the Jet age.
…If you would like some inspiration and guidance on developing your Vision, follow this link and Contact Us…