‘How To’ Coaching series – Activity 9

Destination photo

Chapter 1 Destination – choose your own way

This is part of the ‘How to’ coaching series.  An ongoing series of activities to make your business successful.  Follow it step by step and see positive results as you develop a robust business model set on a solid foundation.

9 – We have a culture statement

What is the culture of your business?  Do you know what your team say about the business and how it feels to belong to the organisation?

If you want to get everyone on the same page, and be true to the team values, the culture needs to be defined and written down by, and for, everyone.

For example, your values may include ‘Integrity’.  How would you ensure that all the team operate in this way? By defining what ‘Integrity’ means to the team, all can understand how to work to that value across what they do within the company.

The culture statement is a set of values that the company operates to and hold as sacrosanct.  “It’s how we behave towards ourselves, our colleagues, and especially our customers. You are more likely to get engagement with customers who share the same values as your company.

The ‘How to’ bit:

This is definitely better as a team exercise.  Work together to define the values that you want to work to.  These will be different for each company.

Make a list of 10 to 15 values and define what they mean to you and your team; and how they will be adhered to.  These are the rules by which your companywide play.

When you have new starters, they need to join in with the company values too, otherwise the values will be diluted to the point they are no longer relevant.

…If you would like some help defining and implementing your company’s values into your business, follow this link and Contact Us

About Alex Petty

Blogger, runner, mentor
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